Cursos de Marketing

O objetivo do curso é capacitar os participantes para o domínio dos fundamentos das principais plataformas de mídia social e seu uso em diversos setores.

Existem já muitos cursos (inclusive nossos) que lidam com o Brand Management, porém, poucos são os que se atrevem a enfocarse em trabalhar a marca desde uma perspectiva Business to Business.
Este curso da NobleProg se enfoca em B2B Branding, um enfoque que por definição é completamente diferente de B2C (Business to Costumer).

Esse treinamento é mais adequado para as pessoas em estratégias e Marketing digital. O treinamento abrange os conceitos essenciais para obter uma tração na mídia digital. Ele fornece aos delegados uma introdução aos principais conceitos de marketing digital, desde marketing móvel e marketing de mídia social até Email marketing, marketing PPC e SEO. Ao final do treinamento, entendemos a importância da análise e da boa estratégia com exemplos adequados.

Esse treinamento é mais adequado para as pessoas em estratégias e Marketing digital. O treinamento abrange os conceitos essenciais para ganhar força na China através da mídia digital. Ele introduz os principais conceitos de marketing digital, do mobile marketing e social media ao Email marketing, PPC marketing e SEO. Ao final do treinamento, entendemos a importância da análise e da boa estratégia com exemplos adequados.

O FlockDB é um banco de dados de gráficos de tolerância a falhas, distribuído e distribuído de código aberto para gerenciar gráficos de rede amplos, mas superficiais Foi inicialmente usado pelo Twitter para armazenar relacionamentos entre usuários Neste treinamento presencial instruído, os participantes aprenderão como configurar e usar um banco de dados FlockDB para ajudar a responder questões de mídia social, como quem segue quem, quem bloqueia quem, etc No final deste treinamento, os participantes serão capazes de: Instalar e configurar o FlockDB Entenda os recursos exclusivos do FlockDB, em relação a outros bancos de dados gráficos como o Neo4j Use o FlockDB para manter um grande conjunto de dados gráfico Use o FlockDB junto com o MySQL para fornecer recursos de armazenamento distribuído Consulta, cria e atualiza bordas de gráficos extremamente rápidas Escala o FlockDB horizontalmente para uso em ambientes da Web de alta taxa de transferência on-line, de baixa latência Público Desenvolvedores Engenheiros de banco de dados Formato do curso Palestra parcial, parte discussão, exercícios e prática handson pesada .

Marketing refere-se ao processo comercial de promoção e venda de produtos ou serviços e satisfação de clientes.

Este treinamento ao vivo orientado por instrutor (no local ou remoto) destina-se a gerentes de marketing, pessoal de marketing e empreendedores que desejam dominar os fundamentos e as táticas relacionadas ao Marketing .

No final deste treinamento, os participantes serão capazes de:

- Aprimore sua compreensão das atividades de marketing.
- Implementar táticas de mix de marketing mais precisas.
- Formule e execute um plano de marketing com mais eficiência.
- Melhore suas habilidades de marketing.

Formato do Curso

- Palestra interativa e discussão.
- Muitos exercícios e prática.

Opções de personalização de curso

- Para solicitar um treinamento personalizado para este curso, entre em contato conosco para agendar.

Entender o seu consumidor, conhece-lo e alcança-lo, este curso proporciona os conhecimentos para desenhar uma boa estratégia de marketing de forma que a empresa possa chegar à seu consumidor de forma mais eficaz e inteligente.
Através da capacitação em análise de mercados, evitar falhas na estratégia de negócio, priorizar o consumidor ou cliente e princípios de liderança.

This is the one day version of the award winning course that helps you stop leaving money on the table, convert more sales, get bigger judgements, and gets your customer to perceive more value in your product offering while making them feel more comfortable spending money. It's like a 7th generation smart phone for your pricing designed by someone who was responsible for training in the marketing and sales department of the world's biggest biotech company which had both B2C and B2B operations.

Awards:
A shortened version of this training program, developed by Philippe -- who was responsible for training in the marketing and sales department of the world's biggest biotech company -- won its presenter, "Top Trainer" at the 2016 B2B Master conference in Kiev.

Course Description:
When asked to choose a pricing order which would maximize revenue in a sales situation, 95% of managers, directors, even CEOs of huge internet companies choose the option which would cost them almost 45% of sales. Learn how to create pricing environments and product matrixes which have been shown again and again to make customers and clients feel more comfortable spending money, using ideas developed and researched by some of the world's biggest companies and Nobel prize winners. Achieve 15%, 23%, 43%, and greater increases in sales and revenue with simple, low cost strategies which are applicable in virtually every aspect of B2B sales. Every entrepreneur, director, graphic designer, sales manager, consultant, advertising specialist, and human being responsible for their own brand should see this seminar at least once in their lives. Indeed, it is essential knowledge for those in the R&D department and tasked with developing new products because an understanding of how customers see a product matrix and spend money within it are key and can lead to significantly different levels of revenue and profit for the company.

A lot has changed in the world in the last 60 years. You’re not communicating with technology from the 1960s, like snail mail – or clunky typewriters. In the time it has taken for us to develop our communication tools of today, Nobel Prize winning economists and other researchers have forged ahead in the understanding of human behaviour.

You will be exposed to case studies and study after study in field after field of pricing, value estimation and purchase decision making to discover common threads in human behaviour and how to create both more perceived value in your product line offering as well as increase sales for year-end reports. You will learn to guide decisions of your customers with phenomenon so powerful they work in every field from pricing to human mate selection to world renowned “magic” acts (who are quick to admit there is no magic, but only psychology). You will never look at your prices the same way again.

What You Will Learn To Boost Your Business:
By taking this course, you will:
- Better understand the pricing strategies of the world's biggest companies
- Get a leap ahead of the competition in the sales arms race
- Learn how to create a pricing environment which makes your customers feel more comfortable spending money
- Learn and, importantly, UNDERSTAND, the proper order of pricing presentation in many negotiation and sales situations and why the wrong order can cost you 45% of your sales
- Learn how to create a product and pricing matrix which can increase product sales by up to 34%
- Learn how to ask a question which will double or triple the price paid for a bottle of wine at auction
- Learn how to add one inexpensive counter-intuitive option to product options which can increase sales by up to 40%
- Learn how one company raised prices by 10% and increased revenue by 95% and why this worked
- Learn how to implement several interesting pricing strategies of successful businesses as revealed by some of the world's greatest business strategy researchers
- Learn how to implement pricing strategies to reposition your brand on a market wide basis
- Learn how to better design your store layout and/or brochures for more sales
- Learn how to create a pricing environment which will guide your customers to options which are more profitable for you
- Improve your skills in advertisement layout and merchandise display based on key psychological principles
- Learn how to create product packages which will increase sales without increasing prices
- Learn how to use some items to create a demand for other items
- Learn how to increase the perception of value and quality using price
- TAKE MOST OF THE GUESSWORK OUT OF YOUR PRICING

What People Have To Say:
"While we worked together at the world's biggest biotech company, and Philippe did training in our marketing and sales department, he came up with more good ideas in one week than our whole company came up with in a year. Every business, executive, manager, and entrepreneur should hear his pricing and business seminars once."
Michael Ketcham, Former Sales Manager - Monsanto
Saint Louis, Missouri, USA

"I have been successfully managing sales for decades and I can say this is a mind taking and action provoking session -- with sparks! I highly recommend it."
Anton Yatchenko
Sony (Co-Owner 12 Moscow Stores)

"Worth every Euro. Fascinating."
Till Lesinski - Project Manager
BMW - Munich, Germany

"Extremely useful and enjoyable for everyone."
Natalia Semenkova - Manager of Marketing
Dixy
(a top 3 grocery retail chain in Russia)

"Philippe is an enthusiastic, clever guy with a lot of good ideas. He helped us redesign our menus and develop new and interesting products to increase our sales and profits."
Alexandra Kutepova - Art Director,
Gastronimica Restaurant Holding
(Sky Lounge and Florentini Restaurants, Moscow)

Miscellaneous:
This day long course includes several exercises which allow participants to get a better feel for the principles in use, with feedback from the course instructor.

This is the two day version of the award winning course that

helps you stop leaving money on the table, convert more sales, get bigger judgements, and gets your customer to perceive more value in your product offering while making them feel more comfortable spending money. It's like a 7th generation smart phone for your pricing designed by someone who was responsible for training in the marketing and sales department of the world's biggest biotech company which had both B2C and B2B operations.

Awards:
A shortened version of this training program, developed by Philippe -- who was responsible for training in the marketing and sales department of the world's biggest biotech company -- won its presenter, "Top Trainer" at the 2016 B2B Master conference in Kiev.

Course Description:
When asked to choose a pricing order which would maximize revenue in a sales situation, 95% of managers, directors, even CEOs of huge internet companies choose the option which would cost them almost 45% of sales. Learn how to create pricing environments and product matrixes which have been shown again and again to make customers and clients feel more comfortable spending money, using ideas developed and researched by some of the world's biggest companies and Nobel prize winners. Achieve 15%, 23%, 43%, and greater increases in sales and revenue with simple, low cost strategies which are applicable in virtually every aspect of B2B sales. Every entrepreneur, director, graphic designer, sales manager, consultant, advertising specialist, and human being responsible for their own brand should see this seminar at least once in their lives. Indeed, it is essential knowledge for those in the R&D department and tasked with developing new products because an understanding of how customers see a product matrix and spend money within it are key and can lead to significantly different levels of revenue and profit for the company.

A lot has changed in the world in the last 60 years. You’re not communicating with technology from the 1960s, like snail mail – or clunky typewriters. In the time it has taken for us to develop our communication tools of today, Nobel Prize winning economists and other researchers have forged ahead in the understanding of human behaviour.

You will be exposed to case studies and study after study in field after field of pricing, value estimation and purchase decision making to discover common threads in human behaviour and how to create both more perceived value in your product line offering as well as increase sales for year-end reports. You will learn to guide decisions of your customers with phenomenon so powerful they work in every field from pricing to human mate selection to world renowned “magic” acts (who are quick to admit there is no magic, but only psychology). You will never look at your prices the same way again.

What You Will Learn To Boost Your Business:
By taking this course, you will:
- Better understand the pricing strategies of the world's biggest companies
- Get a leap ahead of the competition in the sales arms race
- Learn how to create a pricing environment which makes your customers feel more comfortable spending money
- Learn and, importantly, UNDERSTAND, the proper order of pricing presentation in many negotiation and sales situations and why the wrong order can cost you 45% of your sales
- Learn how to create a product and pricing matrix which can increase product sales by up to 34%
- Learn how to ask a question which will double or triple the price paid for a bottle of wine at auction
- Learn how to add one inexpensive counter-intuitive option to product options which can increase sales by up to 40%
- Learn how one company raised prices by 10% and increased revenue by 95% and why this worked
- Learn how to implement several interesting pricing strategies of successful businesses as revealed by some of the world's greatest business strategy researchers
- Learn how to implement pricing strategies to reposition your brand on a market wide basis
- Learn how to better design your store layout and/or brochures for more sales
- Learn how to create a pricing environment which will guide your customers to options which are more profitable for you
- Improve your skills in advertisement layout and merchandise display based on key psychological principles
- Learn how to create product packages which will increase sales without increasing prices
- Learn how to use some items to create a demand for other items
- Learn how to increase the perception of value and quality using price
- TAKE MOST OF THE GUESSWORK OUT OF YOUR PRICING

What People Have To Say:
"While we worked together at the world's biggest biotech company, and Philippe did training in our marketing and sales department, he came up with more good ideas in one week than our whole company came up with in a year. Every business, executive, manager, and entrepreneur should hear his pricing and business seminars once."
Michael Ketcham, Former Sales Manager - Monsanto
Saint Louis, Missouri, USA

"I have been successfully managing sales for decades and I can say this is a mind taking and action provoking session -- with sparks! I highly recommend it."
Anton Yatchenko
Sony (Co-Owner 12 Moscow Stores)

"Worth every Euro. Fascinating."
Till Lesinski - Project Manager
BMW - Munich, Germany

"Extremely useful and enjoyable for everyone."
Natalia Semenkova - Manager of Marketing
Dixy
(a top 3 grocery retail chain in Russia)

"Philippe is an enthusiastic, clever guy with a lot of good ideas. He helped us redesign our menus and develop new and interesting products to increase our sales and profits."
Alexandra Kutepova - Art Director,
Gastronimica Restaurant Holding
(Sky Lounge and Florentini Restaurants, Moscow

Miscellaneous:
This two day version of this course allow you to spend more time working on understanding and applying these principles and allows for better coverage of some of the principles. It also allows a half day for your group to look at your particular pricing situation and develop solutions with the involvement of the course instructor.

Formato do Curso:

Uma combinação de: Discussões facilitadas, apresentações em powerpoint e exercícios

Ao final do workshop, os participantes vão ter a capacidade de:

- Explicar o que é marca e como eles podem influencia-la
- Entender o processo para estratégias de cambio e a posição de sua companía no meio.
- Detalhar os princípios relevantes frizando qualquer mudança em um negócio
- Entender a importancia da relação entre consumidor e negócio para um manejo adequado de seu negócio
- Definir os aspectos financeiros de um negócio e de seus funcionarios
- Determinar os aspectos importntes de negociação para assegurar o melhor resultado possível.