Obrigado por enviar sua consulta! Um dos membros da nossa equipe entrará em contato com você em breve.
Obrigado por enviar sua reserva! Um dos membros da nossa equipe entrará em contato com você em breve.
Programa do Curso
Introduction to AI in Digital Marketing for OOH/DOOH
- Overview of OOH and DOOH advertising ecosystem
- Programmatic OOH landscape
- Role of AI in enhancing sales and operations
AI for Prospecting and Lead Qualification
- Identifying target accounts using AI-driven insights
- Predictive lead scoring models
- Integrating AI prospecting with CRM systems
Proposal Personalization with AI
- Dynamic content generation for client proposals
- AI-assisted creative recommendations
- Tailoring offers using customer behavior data
Data Analysis and Performance Insights
- Collecting and processing OOH campaign data
- AI tools for campaign performance reporting
- Forecasting and optimizing inventory utilization
AI in Pitch Simulation and Training
- Using AI chatbots for objection handling practice
- Speech analysis and feedback tools
- Scenario-based pitch roleplays
Integration with DV360, Place Exchange, and Other Platforms
- Connecting AI workflows to DV360 for programmatic OOH
- Using Place Exchange API data for targeting and reporting
- Automation opportunities in proposal-to-delivery workflows
Ethics, Privacy, and Compliance in AI for Advertising
- Data privacy considerations
- Transparency in AI-driven decision-making
- Industry compliance guidelines
Summary and Next Steps
Requisitos
- Basic understanding of digital marketing concepts
- Familiarity with OOH and DOOH advertising workflows
- Experience in sales or account management
Audience
- OOH and DOOH sales teams
- Programmatic advertising professionals
- Account managers in media sales
14 Horas
