Course Outline
Introduction to AI in Digital Marketing for OOH/DOOH
- An overview of the OOH and DOOH advertising ecosystem.
- The current state of the programmatic OOH landscape.
- The role of AI in strengthening sales performance and operational efficiency.
AI for Prospecting and Lead Qualification
- Identifying target accounts through AI-driven insights.
- Understanding predictive lead scoring models.
- Seamlessly integrating AI prospecting tools with CRM systems.
Proposal Personalization with AI
- Generating dynamic content for client proposals.
- Leveraging AI-assisted creative recommendations.
- Tailoring offers by analyzing customer behavior data.
Data Analysis and Performance Insights
- Methods for collecting and processing OOH campaign data.
- Utilizing AI tools for comprehensive campaign performance reporting.
- Forecasting trends and optimizing inventory utilization.
AI in Pitch Simulation and Training
- Practicing objection handling using AI chatbots.
- Utilizing speech analysis and feedback tools.
- Engaging in scenario-based pitch roleplays.
Integration with DV360, Place Exchange, and Other Platforms
- Connecting AI workflows to DV360 for programmatic OOH execution.
- Leveraging Place Exchange API data for precise targeting and reporting.
- Exploring automation opportunities across proposal-to-delivery workflows.
Ethics, Privacy, and Compliance in AI for Advertising
- Navigating data privacy considerations.
- Ensuring transparency in AI-driven decision-making processes.
- Adhering to industry compliance guidelines.
Summary and Next Steps
Requirements
- A foundational understanding of digital marketing principles.
- Familiarity with OOH and DOOH advertising workflows.
- Practical experience in sales or account management roles.
Target Audience
- OOH and DOOH sales teams.
- Professionals specializing in programmatic advertising.
- Account managers within media sales departments.
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 2600 € + VAT*
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Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
