Course Outline
Introduction to AI in Digital Marketing for OOH/DOOH
- Overview of the OOH and DOOH advertising ecosystem.
- The landscape of programmatic OOH.
- The role of AI in enhancing sales operations and effectiveness.
AI for Prospecting and Lead Qualification
- Identifying target accounts through AI-driven insights.
- Implementation of predictive lead scoring models.
- Integrating AI prospecting tools with CRM systems.
Proposal Personalization with AI
- Generation of dynamic content for client proposals.
- AI-assisted creative recommendations.
- Tailoring offers based on customer behavior data.
Data Analysis and Performance Insights
- Collection and processing of OOH campaign data.
- Utilization of AI tools for campaign performance reporting.
- Forecasting and optimizing inventory utilization.
AI in Pitch Simulation and Training
- Using AI chatbots for practice in handling objections.
- Tools for speech analysis and feedback.
- Scenario-based pitch roleplays.
Integration with DV360, Place Exchange, and Other Platforms
- Connecting AI workflows to DV360 for programmatic OOH.
- Utilizing Place Exchange API data for targeting and reporting purposes.
- Identifying automation opportunities within proposal-to-delivery workflows.
Ethics, Privacy, and Compliance in AI for Advertising
- Key considerations regarding data privacy.
- Ensuring transparency in AI-driven decision-making processes.
- Adhering to industry compliance guidelines.
Summary and Next Steps
Requirements
- A fundamental understanding of digital marketing concepts.
- Familiarity with the workflows associated with OOH and DOOH advertising.
- Prior experience in sales or account management roles.
Target Audience
- Sales teams specializing in OOH and DOOH.
- Professionals engaged in programmatic advertising.
- Account managers within media sales departments.
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 2600 € + VAT*
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Testimonials (1)
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
