Course Outline
Introduction to AI in Digital Marketing for OOH/DOOH
- Overview of the OOH and DOOH advertising ecosystem
- The landscape of programmatic OOH
- The role of AI in augmenting sales and operations
AI for Prospecting and Lead Qualification
- Identifying target accounts through AI-driven insights
- Predictive models for lead scoring
- Integrating AI prospecting tools with CRM systems
Proposal Personalization with AI
- Dynamic content generation for client proposals
- AI-assisted recommendations for creative assets
- Customizing offers based on customer behavior data
Data Analysis and Performance Insights
- Collection and processing of OOH campaign data
- AI tools for reporting on campaign performance
- Forecasting and optimizing inventory utilization
AI in Pitch Simulation and Training
- Practicing objection handling via AI chatbots
- Tools for speech analysis and feedback
- Scenario-based roleplays for pitch refinement
Integration with DV360, Place Exchange, and Other Platforms
- Connecting AI workflows to DV360 for programmatic OOH
- Utilizing Place Exchange API data for targeting and reporting
- Automation opportunities within proposal-to-delivery workflows
Ethics, Privacy, and Compliance in Advertising AI
- Considerations regarding data privacy
- Transparency in AI-driven decision processes
- Adherence to industry compliance guidelines
Summary and Next Steps
Requirements
- Fundamental grasp of digital marketing principles
- Knowledge of OOH and DOOH advertising workflows
- Background in sales or account management
Target Audience
- OOH and DOOH sales teams
- Professionals in programmatic advertising
- Account managers within media sales
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 2600 € + VAT*
Contact us for an exact quote and to hear our latest promotions
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
