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Course Outline
Module 1: Brand Storytelling
- Core elements of brand storytelling
- Building emotional connections with target audiences
- Case studies featuring successful narratives
Module 2: Advertising Trends
- Insights into global and local advertising trends
- Examination of award-winning campaigns
- Key takeaways for creative inspiration
Module 3: AI in Advertising
- Introduction to AI tools for the creative sector
- Utilizing AI within advertising workflows
- Practical demonstrations for campaign design
Module 4: Creativity / Art Workshop
- Creative techniques influenced by the Artbrand Atelier style (Instagram reference)
- Adapting artistic methods into advertising concepts
- Collaborative workshop: transitioning from art to campaign
Recap and Next Steps
Requirements
- Foundational knowledge of marketing principles
- Prior involvement in communication or creative initiatives
- Acquaintance with advertising campaigns
Target Audience
- Professionals in marketing and communications
- Creative directors and design teams
- Brand managers
10 Hours
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 2600 € + VAT*
Contact us for an exact quote and to hear our latest promotions
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
