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Course Outline
Module 1: Storytelling for Brands
- Core principles of brand storytelling
- Fostering emotional connections with audiences
- Analysis of successful narrative case studies
Module 2: Advertising Trends
- Global and local advertising trends
- Examination of award-winning campaigns
- Key insights for creative inspiration
Module 3: Artificial Intelligence in Advertising
- Survey of AI tools for creative industries
- Integration of AI into advertising workflows
- Practical demonstrations for campaign design
Module 4: Creativity / Art Workshop
- Creativity techniques inspired by the Artbrand Atelier style (referenced via Instagram)
- Translating artistic methods into advertising concepts
- Collaborative workshop: transforming art into campaign ideas
Summary and Next Steps
Requirements
- A foundational understanding of marketing principles
- Experience in communication or creative projects
- Familiarity with advertising campaigns
Target Audience
- Marketing and communication professionals
- Creative directors and design teams
- Brand managers
10 Hours
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 2600 € + VAT*
Contact us for an exact quote and to hear our latest promotions
Testimonials (1)
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
