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Course Outline
Introduction to AI in Marketing
- Overview of AI's role in modern marketing strategies
- Introduction to DeepSeek models and their capabilities in marketing
- The importance of data-driven marketing and AI integration
Utilizing DeepSeek for Customer Segmentation
- Techniques for analysing customer demographics, behaviours, and preferences
- Using DeepSeek models to create effective audience segments
- Personalisation strategies for targeted campaigns
Predictive Analytics for Marketing Campaigns
- Understanding predictive modelling and its impact on customer journey forecasting
- Applying DeepSeek for lead scoring and conversion prediction
- Optimising marketing spend through AI-driven insights
Optimising Marketing Campaigns with DeepSeek
- Automating campaign creation and delivery using DeepSeek
- A/B testing and continuous improvement powered by AI
- Integrating DeepSeek models with marketing automation platforms
Leveraging Data Analytics for Customer Engagement
- DeepSeek's role in identifying key engagement drivers
- Enhancing customer retention strategies through real-time analytics
- Using AI to deliver personalised experiences across channels
Case Studies and Applications in Marketing
- Real-world examples of businesses using AI for marketing automation
- Key metrics and KPIs tracked with DeepSeek models for successful campaigns
- Lessons learned and best practices from AI-driven marketing
Summary and Next Steps
Requirements
- Basic understanding of marketing principles
- Familiarity with AI-driven applications and analytics tools
- Experience with marketing platforms or CRM systems
Audience
- Digital marketers seeking to leverage AI for campaign optimisation
- Marketing strategists and analysts looking to enhance customer targeting
- Business owners interested in utilising AI for marketing automation and insights
14 Hours
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 2600 € + VAT*
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Testimonials (1)
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
