Course Outline
Positioning and AI-Assisted Content Creation
- Defining academic, institutional, and brand positioning strategies
- Leveraging AI to draft web, email, and social media content driven by specific personas
- Ensuring editing, quality control, and brand voice consistency using AI tools
Public Relations and Reputation Management
- Monitoring online reputation using AI-powered listening tools
- Proactive public relations: Utilizing AI for media outreach and drafting press materials
- Developing crisis planning and response playbooks supported by AI-generated alerts
Digital Marketing Optimization and Analytics
- Implementing segmentation and targeting through ML-based clustering
- Conducting campaign A/B testing, uplift modelling, and attribution analytics
- Establishing automated creative testing and budget optimization workflows
Innovation in Educational Products and Services
- Identifying product opportunities through data-driven discovery
- Designing microcredentials, blended learning offerings, and AI-enabled services
- Applying rapid prototyping and pilot evaluation frameworks
Enhancing Academic Programmes with AI Differentiators
- Integrating AI features into curricula and student services
- Communicating programme value using AI-generated evidence and outcome data
- Developing partnership models with industry stakeholders and AI vendors
Internal Communication, Change Management, and Digital Culture
- Cultivating internal support for AI initiatives
- Addressing training needs, governance, and ethical considerations in AI usage
- Creating roadmaps for capability building and role adaptation
Events, Outreach, and Stakeholder Engagement
- Designing academic and outreach events enhanced by AI for logistics and personalization
- Implementing school engagement strategies and relationship mapping using AI insights
- Measuring event impact and follow-up conversion through analytics
Capstone: Strategic Plan for an AI-Enabled Marketing Initiative
- Group design task: Define objectives, tools, KPIs, and rollout plans
- Presenting the strategic plan and incorporating peer feedback
- Developing a roadmap for implementation and identifying quick wins
Summary and Next Steps
Requirements
- A foundational understanding of marketing principles
- Prior experience with digital channels is advantageous
- A willingness to integrate AI-driven tools and workflows
Target Audience
- Marketing managers in the higher education sector
- Heads of institutional communications and public relations
- Programme directors and innovation teams
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 2600 € + VAT*
Contact us for an exact quote and to hear our latest promotions
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
