Course Outline
Positioning and AI-Assisted Content Creation
- Defining academic, institutional, and brand positioning strategies.
- Utilising AI to draft persona-led content for web, email, and social media.
- Ensuring editing quality, control, and brand voice consistency through AI tools.
Public Relations and Reputation Management
- Monitoring online reputation using AI-driven listening tools.
- Proactive PR: Leveraging AI for media outreach and drafting press materials.
- Developing crisis planning and response playbooks supported by AI alerts.
Digital Marketing Optimization and Analytics
- Segmentation and targeting using ML-based clustering techniques.
- Conducting campaign A/B testing, uplift modelling, and attribution analytics.
- Implementing automated creative testing and budget optimisation workflows.
Innovation in Educational Products and Services
- Identifying product opportunities through data-driven discovery.
- Designing microcredentials, blended offerings, and AI-enabled services.
- Establishing rapid prototyping and pilot evaluation frameworks.
Enhancing Academic Programs with AI Differentiators
- Integrating AI features into curricula and student services.
- Communicating programme value using AI-generated evidence and outcomes.
- Developing partnership models with industry and AI vendors.
Internal Communication, Change Management, and Digital Culture
- Fostering internal buy-in for AI initiatives.
- Addressing training, governance, and ethical considerations for AI use.
- Creating roadmaps for capability-building and role adaptation.
Events, Outreach, and Stakeholder Engagement
- Designing academic and outreach events enhanced by AI (logistics, personalisation).
- Implementing school engagement strategies and relationship mapping with AI insights.
- Measuring event impact and follow-up conversion through analytics.
Capstone: Strategic Plan for an AI-Enabled Marketing Initiative
- Group design: defining objectives, tools, KPIs, and rollout plans.
- Presentation and peer feedback on the developed strategic plan.
- Roadmap for implementation and identifying quick wins.
Summary and Next Steps
Requirements
- A foundational understanding of marketing principles.
- Experience with digital channels is beneficial.
- A willingness to adopt AI-driven tools and workflows.
Target Audience
- Marketing managers operating within higher education.
- Leads in institutional communications and public relations.
- Programme directors and members of innovation teams.
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 2600 € + VAT*
Contact us for an exact quote and to hear our latest promotions
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
