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Course Outline

Foundations of Customer Communication

  • The value of effective communication
  • Applying emotional intelligence to client relationships
    • Core emotional intelligence principles for handling difficult clients
    • Practicing active listening and demonstrating empathy
    • Using strategic phrasing to shift a difficult client’s perspective
  • Defining the characteristics of modern customers
  • Factors contributing to difficult client behavior:
    • Innate personality traits or disposition
    • The intent to extract additional benefits from a situation
    • Misunderstanding of sales terms and conditions
    • Receipt of subpar customer service
    • Failure to adhere to product or service quality benchmarks
    • Personal or financial losses resulting from inefficient service delivery

Categories of Conflicts in Business Relationships

  • Disagreements arising from misunderstandings
  • Disputes caused by calculation or deduction errors
  • Conflicts stemming from unmet expectations

Managing Complaints and Claims

  • Accurately identifying the core issue
  • Determining responsibility for conflict management
  • Methods for addressing objections (e.g., the "fog bank" technique)
  • Case study: addressing a complaint regarding unsatisfactory service

Tactics for Resolving Conflicts

  • A step-by-step approach to effective resolution
  • Listening actively and suggesting viable solutions
  • Specific techniques for engaging difficult clients (e.g., the "mirror" technique)
  • Converting objections into potential sales opportunities
  • Other beneficial strategies

Personal Well-being and Emotional Regulation

  • The necessity of self-care when interacting with complex clients
  • Methods for controlling stress and frustration

Customer Satisfaction Surveys and Service Assessment

  • The role and significance of customer satisfaction surveys
  • Formulating effective survey questions
  • Gathering and interpreting feedback data
  • Leveraging insights to enhance service quality and client retention

Additional Practical Scenarios with Participants

  • Role-playing: navigating challenging customer exchanges
  • Collective analysis of genuine customer complaints
  • Creating a plan for follow-up and service evaluation

Recap and Future Actions

Requirements

  • Familiarity with fundamental customer service principles
  • Prior experience in roles involving direct client interaction
  • A strong motivation to refine communication and conflict resolution capabilities

Target Audience

  • Customer service representatives
  • Sales and account management personnel
  • Supervisors and team leaders responsible for client relations
 14 Hours

Custom Corporate Training

Training solutions designed exclusively for businesses.

  • Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
  • Flexible Schedule: Dates and times adapted to your team's agenda.
  • Format: Online (live), In-company (at your offices), or Hybrid.
Investment

Price per private group, online live training, starting from 2600 € + VAT*

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