Course Outline
Introduction
• Why products fail: developing solutions for unmet needs
Customer Interviews
• Developing an interview guide
• Asking open-ended questions to avoid leading the customer
• Synthesising key takeaways
Journey and Process Mapping
• Documenting the customer journey
• Identifying genuine pain points
From Insights to Action
• Converting insights into hypotheses
• Translating hypotheses into backlog items
Prototype Testing
• Validating ideas cost-effectively before development
• Collaborating with UX on prototypes
Practice
• Conducting an interview round and journey mapping exercise on a real-world case
Summary and Next Steps
Requirements
Prerequisites
• No prior experience in customer research is necessary
Target Audience
• Product Owners and product managers
• UX designers and researchers
• Business teams aiming to base decisions on customer evidence
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 1300 € + VAT*
Contact us for an exact quote and to hear our latest promotions
Testimonials (3)
Bearing in mind what to take into consideration when I design process flows, to ensure the UX will benefit or become easy to implement.
Lineo Nchaba - Revenue Services Lesotho
Course - User Experience (UX) Design
Experimenting with tools
Nuwan Gunaratne - AZQORE
Course - User Experience Design with Figma
Our trainer, Yashank, was incredibly knowledgeable. He modified the curriculum to match what we truly needed to learn, and we had a great learning experience with him. His understanding of the domain he was teaching was impressive; he shared insights from real experience and helped us solve actual problems we were facing in our work.
