Course Outline
Introduction to AI in Public Communication
- The role of ChatGPT within external communications workflows
- Understanding the capabilities and limitations when creating public-facing messages
- Practicing responsible and ethical communication using AI tools
Drafting Public Notices and Announcements
- Prompting ChatGPT for policy updates, alerts, and formal statements
- Producing varied versions for different platforms (web, print, social media)
- Guaranteeing factual accuracy and readiness for approval
Social Media Messaging with ChatGPT
- Crafting concise and platform-specific posts (X, LinkedIn, Facebook)
- Refining tone and voice to align with audience expectations
- Developing campaigns incorporating hashtags, calls to action, and timing cues
Multilingual Content and Translation Support
- Leveraging ChatGPT for rapid and accurate message translation
- Adapting cultural tone and structure in citizen-facing content
- Reviewing translated content for readability and accessibility
Templates and Reusable Prompts
- Building reusable content structures (FAQ responses, updates)
- Integrating tone and style guidance into prompts
- Utilizing examples to shape ChatGPT’s output structure
Managing Tone, Readability, and Accessibility
- Applying plain language principles to all outputs
- Prompting for specific tones: informative, empathetic, reassuring, etc.
- Evaluating output against accessibility and inclusion checklists
Summary and Next Steps
Requirements
- Familiarity with public communication workflows or external stakeholder messaging
- No prior experience with AI or ChatGPT is necessary
Target Audience
- Communications officers
- Outreach coordinators
- PR teams
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 1300 € + VAT*
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Testimonials (1)
I got to learn more about Microsoft Copilot, something that I thought was the same as chatGPT but I got to discover more exciting options that I will forever use to make my life easy.
