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 Duration 7 hours

Course Outline

Module 1: Foundations & Governance – Copilot in the Sales Workflow

  • Practical productivity drivers: Identifying where Copilot truly saves time versus where human judgment is essential
  • Understanding limitations, recognizing hallucinations, and critically verifying AI-generated content
  • Data privacy, GDPR compliance, and enterprise data governance (protecting sensitive customer data and confidentiality)

Module 2: Pre-Meeting Mastery & Account Intelligence

  • Prospect & industry research: Rapid context extraction and competitor analysis
  • Automated conversation synthesis: Summarizing long email threads in Outlook and past chats in Microsoft Teams
  • Creating pre-call briefs, discovery question frameworks, and key talking points

Module 3: High-Impact Client Communication & Proposal Drafting

  • Drafting persuasive follow-up emails, responses to inbound requests, and objection-handling scripts in Outlook
  • Accelerating proposal drafting in Word: Seamless alignment with corporate templates and branding
  • Adjusting tone of voice, negotiation styling, and dynamic personalization at scale

Module 4: Teams Meeting Intelligence – From Conversation to Action

  • Real-time meeting assistance: Catching up on missed context without interrupting the client
  • Automated meeting notes: Capturing decisions, objections, pricing discussions, and action items
  • Instant post-meeting documentation: Creating differentiated internal summaries for the team and polished recaps for the client

Module 5: Sales Data Analysis & Pipeline Tracking in Excel 

  • Conversational data exploration: Asking natural-language questions about pipeline status, deal stages, and conversion rates
  • Individual and team performance tracking: Identifying pipeline bottlenecks and high-performing segments
  • Generating executive summaries, trend forecasts, and board-ready reporting charts

Module 6: Hands-On Production Workshop - Real-World Sales Scenarios

  • Interactive case studies based on actual deal pipelines and daily sales tasks
  • Guided prompt-engineering session: Designing, testing, and refining role-specific prompt chains
  • Individual deliverable: Each participant creates their personal 'Day-to-Day Copilot Playbook'

Module 7: Team Prompt Repository

  • Building and standardizing a shared team prompt library (sales templates, objection handling, briefing cards)
  • Actionable rollout plan: Immediate steps to implement to secure ROI
  • Open Q&A session, individual troubleshooting, and course retrospective

Requirements

  • Basic to intermediate proficiency with standard Microsoft 365 tools (Outlook, Word, Teams, and Excel).

  • An active Microsoft 365 Copilot license assigned to the participant's enterprise account (recommended for hands-on exercises).

  • Daily involvement in sales activities, account management, lead qualification, or sales reporting.

  • No prior coding, prompt engineering, or advanced technical background is required.

Audience

  • B2B Sales Representatives, Account Executives, and Business Development Representatives

  • Key Account Managers and Customer Success Specialists handling frequent client correspondence and complex accounts

  • Sales Directors, Team Leads, and Commercial Managers seeking to streamline team operations and analyze sales pipelines

  • Bid & Proposal Specialists responsible for creating offers, pitches, and custom sales decks

Custom Corporate Training

Training solutions designed exclusively for businesses.

  • Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
  • Flexible Schedule: Dates and times adapted to your team's agenda.
  • Format: Online (live), In-company (at your offices), or Hybrid.
Investment

Price per private group, online live training, starting from 1300 € + VAT*

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