AI in Digital Marketing Training Course

Advertising and Creativity adopts a cross-disciplinary approach, blending storytelling, emerging trends, artificial intelligence, and artistic ingenuity to elevate brand strategies and campaigns.

Delivered as an instructor-led live training, available both online and onsite, this programme is designed for beginner to intermediate-level professionals eager to enhance their capacity to craft impactful advertising strategies and creative campaigns.

Upon completion of this training, participants will be able to:

• Craft compelling brand narratives using proven storytelling techniques.
• Evaluate international and national advertising trends, including award-winning campaigns.
• Implement AI tools and workflows specifically adapted for advertising agencies.
• Participate in practical creative exercises inspired by artistic methodologies.

Course Format

• Interactive lectures and discussions.
• In-depth case study reviews of advertising campaigns.
• Hands-on workshops focusing on art and creativity.
• Practical applications involving AI advertising tools.

Course Customization Options

• For those seeking a bespoke training experience, please contact us to arrange.

The integration of Artificial Intelligence (AI) into digital marketing involves utilizing AI technologies to boost sales efforts, enhance targeting precision, enable personalization, and optimize campaigns within the advertising sector.

This instructor-led live training, available either online or onsite, is designed for OOH/DOOH sales professionals at an intermediate level. It focuses on empowering participants to use AI for prospecting, personalizing proposals, analyzing data, and simulating pitches, with specific attention to programmatic integrations such as DV360 and Place Exchange.

Upon completion of this training, participants will be capable of:

• Utilizing AI tools to identify and qualify high-value prospects.
• Employing AI-driven personalization techniques to develop compelling client proposals.
• Analyzing campaign performance data to derive actionable insights.
• Conducting AI-simulated sales pitches to aid in preparation and continuous improvement.

Course Format

• Interactive lectures accompanied by discussions.
• Extensive exercises and practical application.
• Hands-on implementation within a live laboratory environment.

Options for Course Customization

• To request a customized version of this course, please contact us to arrange it.

This course delves into the practical application of artificial intelligence within institutional marketing in the private higher education sector. It addresses content creation and positioning, reputation management, campaign optimization, product innovation, enhancement of academic programmes, internal change and culture, and stakeholder engagement, all viewed through an AI-enabled perspective.

This instructor-led, live training (available online or onsite) is designed for intermediate-level marketing and communications professionals in higher education who wish to leverage AI to enhance student recruitment, institutional reputation, programme differentiation, and operational effectiveness.

Upon completion of this training, participants will be able to:

• Generate AI-assisted academic and brand positioning content tailored to target personas and channels.
• Develop AI-informed reputation and public relations strategies for both online and offline contexts.
• Optimize digital campaigns through segmentation, attribution, and advanced analytics.
• Propose AI-driven innovations for programmes and value-added services.
• Plan internal change and digital culture initiatives to support AI adoption.
• Design engagement tactics for schools and prospective students, supported by AI workflows.

Format of the Course

• Interactive lecture and discussion.
• Hands-on labs using example AI workflows and templates.
• Group exercises, case studies, and a short capstone design session.

Course Customization Options

• To request a customized version tailored to your institution, please contact us to arrange.

This hands-on course demonstrates how accessible no-code and low-code AI tools can be applied to daily sales and market analysis tasks — ranging from automating routine processes to creating predictive insights and visual dashboards.

Delivered as an instructor-led live training (available online or onsite), this program targets beginner to intermediate commercial professionals who want to leverage AI tools to boost productivity, enhance market intelligence, and make data-driven sales decisions.

Upon completion of this training, participants will be able to:

• Explain key AI concepts and tools relevant to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyze sales and market data using AI-assisted features in Excel and Power BI.
• Construct simple predictive models and interpret short-term forecasts regarding customer behavior and demand.
• Create dashboards and visual reports that effectively communicate sales and market insights.
• Design a basic AI-assisted workflow to improve productivity and decision-making within commercial teams.

Format of the Course

• Short interactive lectures and live demonstrations.
• Hands-on guided exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

ChatGPT is an AI-driven conversational assistant designed to boost productivity by supporting content creation, research, communication, and workflow automation.

This instructor-led training (available online or onsite) is tailored for professionals with little to no prior AI experience who want to enhance their daily efficiency through ChatGPT.

Upon completing this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its operational mechanics.
• Apply ChatGPT effectively across various workplace scenarios.
• Craft optimized prompts to receive higher-quality responses.
• Recognize ChatGPT’s limitations and adhere to best practices.

Course Format

• Interactive lectures and discussions.
• Numerous exercises and practical practice sessions.
• Hands-on implementation in a live laboratory environment.

Customization Options

• For customized training arrangements, please get in touch with us.

This instructor-led, live training in Portugal (online or onsite) is designed for marketers wishing to use ChatGPT for their marketing campaigns. Participants will learn how to leverage ChatGPT for marketing purposes, including content creation, customer support, and social media management.

Upon completing this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its operational mechanics.
• Utilize ChatGPT to create engaging marketing copy, blog posts, and social media content.
• Build a ChatGPT-driven chatbot to enhance customer support and engagement.
• Integrate ChatGPT into their marketing strategies to save time and boost efficiency.

This instructor-led, live training in Portugal (online or onsite) is aimed at beginner-level to intermediate-level marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in Portugal (online or onsite) is designed for intermediate to advanced marketing professionals aiming to master the application of DeepSeek in real-time data analysis, customer behaviour prediction, and automated marketing campaign management.

By the conclusion of this training, participants will be able to:

• Deploy DeepSeek-driven models to analyse customer data and refine marketing strategies.
• Harness AI for audience segmentation and personalised marketing.
• Integrate DeepSeek with marketing automation tools to streamline campaign management.
• Apply predictive analytics to anticipate customer behaviour and enhance targeting efforts.

This instructor-led, live training in Portugal (online or onsite) is designed for marketing professionals, digital strategists, and tech enthusiasts at all levels who wish to harness the power of generative AI to create personalised marketing campaigns.

By the end of this training, participants will be able to:

• Grasp the fundamentals of generative AI and its applications in marketing.
• Utilise generative AI tools and platforms for campaign creation.
• Develop personalised marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyse and optimise AI-driven marketing campaigns for improved performance.

This instructor-led, live training in Portugal (delivered online or onsite) is aimed at intermediate-level marketing and sales professionals who wish to leverage AI prompt engineering for personalised campaigns, customer engagement, and automated sales processes.

Upon completion of this training, participants will be able to:

• Grasp the core principles of AI-driven prompt engineering within marketing and sales contexts.
• Utilise AI to produce high-performing marketing copy and ad creatives.
• Automate customer engagement through AI-generated responses.
• Leverage AI for data-driven sales insights and forecasting.
• Integrate AI tools into existing marketing and sales automation workflows.