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Course Outline
Introduction to Qwen Chat for Research Workflows
- Positioning Qwen Chat within intelligence processes.
- Differentiating AI-assisted versus manually executed research tasks.
- Safeguarding reliability and mitigating analytical pitfalls.
Prompt Engineering for Market Research
- Structuring prompts to extract relevant insights.
- Managing tone and ensuring analytical precision.
- Controlling depth, scope, and specificity of outputs.
Summarizing Industry Reports and Documents
- Techniques for processing lengthy reports.
- Extracting key trends, metrics, and core takeaways.
- Creating concise, executive-ready summaries.
Competitive Analysis with Qwen Chat
- Building comparison matrices through effective prompting.
- Highlighting strengths, weaknesses, and key differentiators.
- Drafting competitor briefs for leadership consumption.
Generating Business Intelligence Outputs
- Creating SWOT analyses and strategic snapshots.
- Drafting insights on opportunities and risks.
- Developing reusable templates for BI tasks.
Analyzing Market Data and Qualitative Inputs
- Extracting insights from qualitative sources.
- Interpreting trends, customer sentiment, and market signals.
- Synthesizing fragmented information into coherent narratives.
Workflow Integration and Best Practices
- Building repeatable AI-assisted research workflows.
- Implementing quality control and verification techniques.
- Ensuring alignment with internal research standards.
Ethics, Limitations, and Governance
- Managing confidentiality and promoting responsible use.
- Recognizing model limitations in analytical contexts.
- Applying human-in-the-loop validation methods.
Summary and Next Steps
Requirements
- A solid grasp of market research fundamentals.
- Practical experience with analytical or reporting tools.
- Familiarity with core business strategy concepts.
Target Audience
- Business analysts.
- Market research teams.
- Professionals in strategy, planning, and product management.
14 Hours
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 2600 € + VAT*
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