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Duration 14 hours
Course Outline
Introduction to Qwen Chat for Research Workflows
- Positioning Qwen Chat within intelligence processes
- Comparing AI-assisted versus manually executed research tasks
- Safeguarding reliability and mitigating analytical errors
Prompt Engineering for Market Research
- Structuring prompts to extract pertinent insights
- Regulating tone and analytical precision
- Controlling depth, scope, and specificity
Summarizing Industry Reports and Documents
- Methods for processing lengthy reports
- Isolating critical trends, metrics, and key points
- Producing concise, executive-ready summaries
Competitive Analysis with Qwen Chat
- Constructing comparison matrices via prompting
- Emphasizing strengths, weaknesses, and differentiators
- Drafting competitor briefs for leadership consumption
Generating Business Intelligence Outputs
- Creating SWOT analyses and strategic overviews
- Drafting insights on opportunities and risks
- Developing reusable templates for BI tasks
Analyzing Market Data and Qualitative Inputs
- Deriving insights from qualitative sources
- Interpreting trends, customer sentiment, and market signals
- Synthesizing disparate information into coherent narratives
Workflow Integration and Best Practices
- Establishing repeatable AI-assisted research workflows
- Quality control and verification methodologies
- Ensuring alignment with internal research standards
Ethics, Limitations, and Governance
- Managing confidentiality and responsible usage
- Acknowledging model limitations in analytical contexts
- Implementing human-in-the-loop validation
Summary and Next Steps
Requirements
- A foundational understanding of market research principles
- Practical experience with analytical or reporting software
- Familiarity with core business strategy concepts
Target Audience
- Business Analysts
- Market Research Teams
- Strategy, Planning, and Product Management Personnel
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 2600 € + VAT*
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