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Course Outline

Introduction to Data Storytelling

  • Defining data storytelling and its significance
  • Key elements of effective stories: narrative, visuals, and data
  • Common use cases in public and corporate environments

Understanding the Audience and Context

  • Identifying your audience and their specific needs
  • Tailoring designs for technical versus non-technical stakeholders
  • Establishing the tone: persuasive, explanatory, or exploratory

Selecting Appropriate Visuals

  • Determining when to use bar charts, line graphs, scatter plots, and other visuals
  • Avoiding common pitfalls in visual encoding
  • Utilizing color, layout, and hierarchy to enhance storytelling

Structuring the Narrative

  • Clarifying the “so what” behind your data
  • Storyboarding and organizing visual sequences
  • Incorporating annotations and visual cues effectively

Practical Tools and Techniques

  • Fundamentals of Excel, Power BI, Tableau, and Google Data Studio
  • Storytelling through slide-based and dashboard-based formats
  • Utilizing templates and reusable structural elements

Workshop and Critique

  • Collaborative analysis of case study examples
  • Examining before-and-after visual improvements
  • Providing and receiving peer feedback on draft storyboards

Summary and Next Steps

Requirements

  • A foundational understanding of basic data visualization principles
  • Experience working with charts, graphs, or dashboards
  • Familiarity with spreadsheets or visualization tools

Audience

  • Data analysts
  • Public sector communicators
  • Policy advisors and managers involved in data interpretation
 14 Hours

Custom Corporate Training

Training solutions designed exclusively for businesses.

  • Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
  • Flexible Schedule: Dates and times adapted to your team's agenda.
  • Format: Online (live), In-company (at your offices), or Hybrid.
Investment

Price per private group, online live training, starting from 2600 € + VAT*

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