Course Outline
1. Introduction to Internet Marketing
- a. Defining 'internet marketing.'
- b. Understanding performance.
- c. Exploring possibilities for digital activities (advertising platforms, SEO, analytics).
- d. Planning your activities effectively.
2. Developing a Strategy for Marketing Activities
- a. Crafting a brief and defining your goals.
- b. Selecting advertising platforms and prioritizing activities (introduction to campaign types for each activity).
- c. Creating an action plan, timeline, and personas while considering tests and trends.
- d. Allocating budgets and utilizing them efficiently over time.
3. Managing Your Marketing Team
- a. Collaborating with an agency: various forms of cooperation.
- b. Collaborating with an agency: advantages and disadvantages.
- c. Managing an in-house marketing team: task division and performance maximization.
- d. Processes and tools that streamline work.
4. Measuring Effectiveness for E-Marketing
- a. Key considerations when assessing activity effectiveness.
- b. Fundamental measurement indicators.
- c. Analysis of sample campaign reports (segmented into platform reports, Analytics, and dedicated reports).
Requirements
Foundational knowledge of Internet marketing is required.
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 1300 € + VAT*
Contact us for an exact quote and to hear our latest promotions
Testimonials (2)
Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.
Siobhan - Raintree
Course - Digital Marketing for Software-as-a-Service (SaaS)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
