Digital Marketing Training Course

In today's interconnected world, a brand's digital presence is vital for a business's survival.

This instructor-led, live training is designed for marketing professionals at all levels who want to strengthen a business's online brand positioning, evaluate brand performance, and manage brand image and reputation through the execution of a comprehensive Online Brand Audit.

The aggregate of various online touch points ultimately shapes how your target audiences perceive your company and whether they decide to engage in business with you.

Conducting an online brand audit has become standard practice for businesses to evaluate and reinforce their brand positioning within a specific market.

Beyond assessing your brand's owned online assets for strengths and weaknesses, this audit dissects how your brand is discussed on online channels you do not own, thereby evaluating brand perception.

By the end of conducting an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business goals.

Although this course falls under the category of 'Brand Management', it intersects with numerous other disciplines within an organization, ranging from customer experience and online user journeys to uncovering insights, marketing strategy, and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence to identify strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and reinforce a brand's positioning within a given market.
• Build a results-driven brand strategy and an integrated online marketing communication plan.
• Conduct a competitive brand analysis and create industry perceptual maps.
• Perform an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights regarding how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This instructor-led, live training in Portugal (online or onsite) is designed for social media managers and marketing professionals from beginner to intermediate level, seeking to build and manage online communities, craft impactful content strategies, and strengthen brand engagement.

By the end of this training, participants will be able to:

• Define target audiences and align social media strategies to meet their needs.
• Select the most suitable social media platforms based on specific business objectives.
• Design robust content strategies, encompassing content pillars, formats, and editorial calendars.
• Analyze competitors to sharpen social media tactics.
• Develop paid advertising campaigns and evaluate their effectiveness.
• Effectively engage with and moderate online communities.
• Manage social media crises and preserve brand reputation.
• Apply ethical best practices and establish social media policies.

This live, instructor-led course in Portugal equips public service field staff with vital crisis communication and emotional management skills. Master the ABC protocol, de-escalation methods, and assertive techniques to manage confrontations and protect organizational reputation.

This training in Portugal empowers digital marketing specialists with the critical strategies necessary to establish a foothold in the Chinese market. Discover insights into SEO, social media, mobile marketing, and email campaigns, utilising analytics and budget planning to drive effective customer engagement.

This seven-hour instructor-led programme in Portugal explores core digital sales strategies, encompassing customer acquisition, engagement, and retention. Learners will acquire the skills to harness modern digital channels, refine online client interactions, and utilise CRM instruments to stimulate measurable business growth.

This instructor-led live training in Portugal (online or onsite) is designed for intermediate-level marketing professionals seeking to automate repetitive tasks, effectively nurture leads, and enhance customer engagement through workflow automation.

Upon completion of this training, participants will be able to:

• Utilize Make to automate marketing campaigns and lead nurturing workflows.
• Develop personalized customer journey maps via integrated platforms.
• Synchronize data across marketing tools such as Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Implement best practices for scalable marketing automation strategies.

This live, instructor-led session on Portugal (delivered online or on-site) is tailored for marketers from beginner to intermediate levels seeking to construct, supervise, and enhance advertising initiatives on key social media channels.

By the conclusion of this training, attendees will be equipped to:

• Formulate a coherent strategy for social media campaign development.
• Launch and control ad initiatives on Facebook, Google, and TikTok.
• Establish clear campaign goals and pick suitable ad formats.
• Locate and target the most relevant audience for advertising.
• Improve ad results by leveraging analytics and A/B testing.
• Distribute budgets strategically to boost return on investment.