Digital Marketing Training Course

A brand's digital presence is essential for a business's survival in today's connected world.

This instructor-led, live training is aimed at marketing professionals of all levels who wish to strengthen a business's online brand positioning, evaluate brand performance and manage brand image and reputation through conducting a thorough Online Brand Audit.

The sum of multiple online touch points will ultimately shape how your target audiences perceive your company, and whether or not they choose to do business with you.

An online brand audit has become standard practice for businesses to evaluate and strengthen their brand positioning in a given market.

In addition to assessing your brand's owned online assets for strengths and weaknesses, this audit will dissect how your brand is being spoken about on online channels your business doesn't own, to evaluate brand perception.

By the end of conducting an online brand audit, you'll be empowered to develop a transformative brand marketing strategy that aligns with greater business goals.

Although this course falls under the category of 'Brand Management', it touches so many other disciplines within an organization; from customer experience and online user journeys to uncovering insights to marketing strategy and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a given market.
• Build a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and build industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This instructor-led, live training in Portugal (online or onsite) is aimed at beginner-level to intermediate-level social media managers and marketing professionals who wish to build and manage online communities, create impactful content strategies, and enhance brand engagement.

By the end of this training, participants will be able to:

• Define target audiences and tailor social media strategies accordingly.
• Select appropriate social media platforms based on business goals.
• Create effective content strategies, including content pillars, formats, and calendars.
• Analyze competitors to refine social media tactics.
• Develop paid ad campaigns and measure their success.
• Engage and moderate online communities effectively.
• Handle social media crises and maintain brand reputation.
• Implement ethical best practices and social media policies.

This training is best suited for people into Digital Marketing and Strategies.

The training covers the concepts essential to gain traction in China through digital media. It introduces key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO.

By the end of the training we understand the importance of analytics and good strategy with suitable examples.

This instructor-led, live training in Portugal (online or onsite) is aimed at beginner-to-intermediate level general staff who wish to learn fundamental concepts of digital marketing, direct marketing strategies, and use SaaS tools for marketing effectively.

By the end of this training, participants will be able to:

• Gain a comprehensive understanding of digital marketing in the SaaS industry.
• Develop practical skills in executing effective direct marketing strategies using digital tools.
• Create and implement a digital marketing plan tailored for SaaS products.

Digital sales combine traditional sales techniques with modern digital channels to reach, engage, and retain customers more effectively. This training equips participants with practical strategies and tools to optimize their digital presence, improve customer experience, and drive measurable business growth.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level sales professionals who wish to enhance their digital selling and customer engagement skills to achieve stronger sales results in online environments.

Upon completion of this training, participants will be able to:

• Use digital channels effectively to attract and convert new customers.
• Deliver engaging and professional online sales interactions.
• Build customer loyalty through consistent and personalized follow-up.
• Apply digital tools to optimize customer relationship management.
• Integrate practical techniques to increase conversion and retention rates.

Format of the Course

• Interactive lecture and discussion.
• Hands-on exercises using digital tools and scenarios.
• Practical simulations of real sales interactions.

Course Customization Options

• This course can be adapted to your organization’s specific products, services, and digital sales strategy.

Participants, for 7 hours of training, learn about the Google advertising ecosystem,
where to display their ads, and the benefits of specific ad formats.
The training is practical - the participants spend most of their time on the Google
Ads advertising account, where they have the opportunity to manually configure the
campaign discussed by the campaign leader.
In addition to setting up the campaign itself, participants will learn how to optimize
them later to achieve satisfactory results.

The training is conducted by a practitioner, a person who regularly conducts
advertising campaigns on Google. The last 30 minutes of the course are dedicated
to the Q&A section, during which participants will have the opportunity to get
answers to questions about advertising in Google Ads.

Target Group:
The Google Ads Basic Course is intended for people who already have a basic
knowledge of internet marketing and want to deepen it with knowledge of the
largest Google advertising tool.

This instructor-led, live training in Portugal (online or onsite) is aimed at intermediate-level marketing professionals who wish to automate repetitive tasks, nurture leads effectively, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalized customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.

What you will get out of training:

• You will learn what the possibilities in the field of internet marketing are
• You will learn the specifics of advertising platforms and the importance of both SEO and analytics
• You will also learn how to prepare a marketing strategy for yourself and your company
• You will come out knowing the specifics of building a strategy and process
• You will learn how to cooperate with other digital agencies

Skills

• Strategy preparation
• Strategy evaluation in terms of performance
• Ability to choose priority platforms in the area of activity
• Building an appropriate and effective process of cooperation with agencies and evaluation of their results

Attitudes

• Conscious management of marketing activities (internal team or agency) and preparation of digital strategies
• Confidence in the activities carried out and awareness of the steps / tests taken

This instructor-led, live training in Portugal (online or onsite) is aimed at beginner-level to intermediate-level marketers who wish to create, manage, and optimize advertising campaigns on major social media platforms.

By the end of this training, participants will be able to:

• Develop a structured approach to social media campaign creation.
• Set up and manage ad campaigns on Facebook, Google, and TikTok.
• Define campaign objectives and select the right ad formats.
• Identify and target the ideal audience for ad campaigns.
• Optimize ad performance using analytics and A/B testing.
• Allocate budgets effectively to maximize return on investment.