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Course Outline

Introduction

  • Defining UX
  • Distinguishing UX from UI
  • The UX Process
  • Aligning User and Business Goals

Understanding Users

  • What is User Research?
  • Developing User Profiles
  • Effective Questioning Techniques
  • Recognizing Design Patterns
  • Designing Across Devices

Information Architecture (IA)

  • Understanding Information Architecture
  • Types of Information Architecture

Visual Design

  • Weight
  • Contrast
  • Depth
  • Colour
  • Alignment
  • Proximity
  • Repetition
  • Line
  • Edge
  • Disrupting Patterns

Visual Hierarchy

  • The Z-Pattern
  • The F-Pattern


Layout Design

  • Browsing Behaviours
  • Searching Strategies
  • Discovery Processes

Page Framework

  • Wireframing
  • The Fold
  • Image Utilisation
  • Headline Strategy
  • Interaction Paths

Forms Design

  • Calls-to-Action
  • Labels
  • Placeholders
  • Instructional Text
  • Buttons

User Psychology

  • Conditioning
  • Persuasion Techniques
  • Experiential Factors

Data Analysis

  • Understanding Data
  • Synthesis and Summary
  • Statistical Foundations
  • Interpreting Graph Shapes
  • Conducting Tests

Requirements

Basic computer literacy.
Previous knowledge of web page and application design is beneficial.

 14 Hours

Custom Corporate Training

Training solutions designed exclusively for businesses.

  • Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
  • Flexible Schedule: Dates and times adapted to your team's agenda.
  • Format: Online (live), In-company (at your offices), or Hybrid.
Investment

Price per private group, online live training, starting from 2600 € + VAT*

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