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Duration 40 hours
Course Outline
1. Product Strategy and Definition
- Uncovering customer needs
- Market and competitive landscape analysis
- Estimating market size relative to specific customer problems or needs
- User segmentation and persona development
- Establishing product vision, mission, and strategy
- Prioritizing initiatives based on value and effort
- Creating value maps and identifying desired outcomes
2. Product Creation and Design
- User-centered design (UX/UI)
- Agile and iterative development with cross-functional teams (Scrum)
- Managing the product backlog and crafting user stories
- Implementing early validation methods (MVP, experiments)
- Setting key product metrics
- Conducting a practical Design Thinking workshop
- Applying prompt engineering for leadership (AI in product contexts)
- Data-informed design approaches
- Developing service design blueprints (service mapping)
- Refining backlog management and prioritization (expert-led session)
3. Product Delivery and Launch
- Managing releases and roadmaps
- Formulating go-to-market strategies
- Handling onboarding and tracking post-launch experience
- Capturing feedback from live production environments
- Aligning efforts with marketing and sales teams
- Constructing the product funnel and monitoring dashboards
4. Maximizing Value and Growth
- Tracking product metrics (NPS, DAU, retention, etc.)
- Developing monetization and pricing models
- Performing funnel analysis
- Evaluating customer value (LTV, CAC, ROI)
- Implementing data-driven iterations
- Managing the full product lifecycle
- Ensuring product scalability and long-term sustainability
- Analyzing Product P&L
- Building a compelling business case
Recap and Future Roadmap
Requirements
- A solid grasp of banking operations
- Hands-on experience in digital product development
- Basic knowledge of AI principles
Target Audience
- Product managers within the financial services sector
- Leaders driving digital transformation
- Banking experts engaged in AI-centric product design
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 6500 € + VAT*
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Testimonials (1)
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