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Duration 14 hours
Course Outline
Advanced Prompting with ChatGPT
- Foundational concepts of ChatGPT and prompt engineering.
- Content generation strategies for emails, summaries, reports, and brainstorming.
- Automating routine tasks via the creation of custom prompts.
Integrating Google AI Ultra (Gemini) into Business Operations
- Introduction to Gemini capabilities in Google Docs, Sheets, and Gmail.
- Real-time assistance with writing, summarization, and data interpretation.
- Enhancing collaborative workflows within the Google ecosystem.
AI-Driven Image and Video Creation
- Overview of key platforms including Adobe Firefly, Runway ML, and Canva Magic Studio.
- Designing and refining AI-generated visuals for presentations and marketing campaigns.
- Producing video assets using text-to-video generation tools.
Microsoft 365 and Copilot Capabilities
- Exploring Microsoft Copilot features in Word, Excel, and Outlook.
- Condensing documents and drafting professional communications.
- Data visualization and spreadsheet automation powered by Copilot.
Cybersecurity and Ethical AI Frameworks
- Navigating data privacy concerns and risks associated with AI-generated material.
- Implementing best practices for responsible AI usage in corporate settings.
- Addressing compliance requirements and strategies for risk mitigation.
Practical AI Applications in Creative Processes
- AI-enhanced ideation for communication teams.
- Rapid design iteration and prototyping with AI support.
- Case studies focusing on video production and social media content creation.
Cost-Effective and Accessible AI Solutions
- Reviewing tools with free tiers, such as Notion AI, Grammarly, DALL·E, and Canva AI.
- Strategic selection of tools based on specific workplace requirements.
- Guided hands-on exploration and experimentation.
Wrap-up and Future Directions
Requirements
- Proficiency with standard office suites such as Microsoft 365 and Google Workspace.
- Practical experience in digital communication or content production workflows.
- Competence with cloud-based platforms and online collaborative tools.
Target Audience
- Professionals in communications.
- Graphic designers and multimedia producers.
- Content creators and digital marketing specialists.
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 2600 € + VAT*
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