Course Outline
Module 1: Core Concepts of Adobe Marketo Engage
- Overview of the platform and its user interface.
- Fundamentals of marketing automation and lead lifecycle management.
- Effective management of leads, accounts, and audiences.
- Creating intelligent segmentations and dynamic lists.
Module 2: Campaign Development and Basic Automation
- Configuration of email programs and web forms.
- Creation of landing pages and dynamic content blocks.
- Construction of automation workflows, including drip campaigns.
- Measurement of campaign performance and optimization of results.
Module 3: Advanced Automation and Personalization
- Design of multichannel nurturing programs spanning email, social media, and web channels.
- Utilization of tokens and snippets for content reuse and consistency.
- Implementation of AI-driven personalization using Adobe Sensei.
- Integration with CRM systems such as Salesforce and Microsoft Dynamics.
Module 4: Analytics and Data Governance
- Creation of dashboards and performance reporting tools.
- Understanding multichannel attribution and calculating ROI.
- Implementation of data governance and security compliance measures.
- Application of best practices for educational and commercial marketing campaigns.
Module 5: Practical Workshop – Campaign Simulation
- Configuration of a realistic campaign tailored to higher education.
- Development of automated workflows for student communication and follow-up.
- Evaluation and presentation of results aligned with campaign objectives.
Summary and Future Steps
Requirements
- A foundational understanding of digital marketing and CRM principles.
- Familiarity with email marketing and lead management processes.
- A strong interest in automation and data-driven marketing strategies.
Target Audience
- Faculty members and marketing professionals from the School of Commercial Engineering.
- Marketing automation specialists and CRM coordinators.
- Academic staff involved in communication, outreach, or enrollment marketing.
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 3900 € + VAT*
Contact us for an exact quote and to hear our latest promotions
Testimonials (3)
What I liked most about the training was the technical color and video performance theory session. It helped me clearly understand the reasoning behind key production decisions, such as why specific frame rates are chosen for different types of videos and how particular color spaces impact visual quality and performance. Having this theoretical foundation made the technical concepts more meaningful and easier to apply in practical scenarios.
Jason Lee
Course - Adobe Creative Cloud (After Effects, Premiere Pro, Illustrator, Animate, and Character Animator) for Beginners
Marko was very knowledgeable, friendly and explained in a very clear way. He also brought so many use cases, examples from his broad experience and was super interactive with us.
Delia Roxana Isfan-Stan
Course - Adobe Acrobat: PDF Creation and Editing
Marko’s openness to answer all our questions
