Strategic Management Training in Coimbra

Enterprise IT governance is crucial for aligning technology initiatives with business strategy, ensuring value delivery, and managing risk.

This instructor-led, live training (online or onsite) is aimed at advanced-level IT governance professionals who wish to deepen their understanding of governance frameworks, value delivery, and risk management while preparing for advanced-level certification.

By the end of this training, participants will be able to:

• Apply governance frameworks to align IT with business objectives.
• Optimize value delivery through strategic investment and benefit realization.
• Evaluate and mitigate enterprise risks, including emerging risks.
• Develop strategies for IT resource optimization and sourcing decisions.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This instructor-led, live training in Coimbra (online or onsite) is aimed at beginner-level financial analysts who wish to learn how to use OneStream for financial analysis, reporting, and data-driven decision-making, and prepare for relevant OneStream certifications.

By the end of this training, participants will be able to:

• Understand the core functionalities of OneStream XF.
• Navigate the OneStream interface and workspace.
• Load, transform, and validate financial data.
• Build and analyze financial reports and dashboards.
• Use OneStream’s workflow automation features for financial planning and consolidation.
• Prepare for OneStream certification exams (e.g., OneStream Certified Professional - Financial Modeler (OCP-FM), OneStream Implementation Consultant, etc.).

This instructor-led, live training in Coimbra (online or onsite) is aimed at beginner-level, intermediate-level, or advanced-level professionals who wish to find, attract and engage with international candidates.

By the end of this training, participants will be able to:

• Understand cultural differences
• Understand legal and regulatory aspects
• Apply global employer branding
• Access global talent and recruitment channels

This instructor-led, live training in Coimbra (online or onsite) is aimed at beginner-level / intermediate-level / advanced-level professionals who wish to find, attract, and engage with top international talents.

By the end of this training, participants will be able to:

• Perform Proactive Sourcing vs Reactive Recruitment
• Use LinkedIn Standard vs LinkedIn Recruiter
• Master Boolean Search Techniques
• Selling Candidates the Opportunity & Partnering with Hiring Managers

This instructor-led, live training in Coimbra (online or onsite) is aimed at beginner-level, intermediate-level, or advanced-level professionals who wish to discover, learn, and transform into today's top leaders. It is also for companies who wish to train their managers to become today's top leaders.

By the end of this training, participants will be able to:

• Evaluate their Leadership Style
• Explore the Modern Leadership Prototype
• Examine the Responsibilities of a Leader
• Enhance their Leadership Skills
• Serve as a Role Model

This instructor-led, live training in Coimbra (online or onsite) is aimed at beginner-level / intermediate-level / advanced-level professionals who wish to attract top international candidates with minimal effort.

By the end of this training, participants will be able to:

• Go From a Briefing Call to a SAM
• Design Modern and Catchy Job Descriptions
• Apply Employer Branding & EVP Strategies
• Post Single or Multiple Job ADs
• Receive a Tailored Long-List

In today's interconnected world, a brand's digital presence is vital for a business's survival.

This instructor-led, live training is designed for marketing professionals at all levels who want to strengthen a business's online brand positioning, evaluate brand performance, and manage brand image and reputation through the execution of a comprehensive Online Brand Audit.

The aggregate of various online touch points ultimately shapes how your target audiences perceive your company and whether they decide to engage in business with you.

Conducting an online brand audit has become standard practice for businesses to evaluate and reinforce their brand positioning within a specific market.

Beyond assessing your brand's owned online assets for strengths and weaknesses, this audit dissects how your brand is discussed on online channels you do not own, thereby evaluating brand perception.

By the end of conducting an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business goals.

Although this course falls under the category of 'Brand Management', it intersects with numerous other disciplines within an organization, ranging from customer experience and online user journeys to uncovering insights, marketing strategy, and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence to identify strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and reinforce a brand's positioning within a given market.
• Build a results-driven brand strategy and an integrated online marketing communication plan.
• Conduct a competitive brand analysis and create industry perceptual maps.
• Perform an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights regarding how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

Overview

This five-day programme is designed to help delegates enhance their strategic thinking, planning, and management capabilities, including the tactical and operational requirements necessary for successful implementation in high-stakes environments. The course addresses critical challenges such as conflict management, change management, the attributes of effective leadership, and techniques for motivating teams. Through the use of interactive case studies and sector-specific examples, delegates are encouraged to share their experiences and challenges, fostering the development of practical, work-focused solutions that they can immediately apply in their professional roles.

The primary objective of the programme is to equip executives with the skills to scan the business environment to identify profitable opportunities and develop strategies for gaining a competitive advantage in an increasingly competitive landscape. Additionally, the programme provides insight into leadership best practices and behaviours that strengthen executives' capacity to manage the complexities and uncertainties associated with leading high-performance organisations.

Learning Objectives

Upon completion of this course, delegates will be able to:

• Identify the main challenges faced by an organisation;
• Explain various approaches to organisational development planning;
• Analyse the current business environment and its influence on the organisation;
• Analyse resources both internal and external to the organisation;
• Explain various approaches to managing strategy and its role within the business plan;
• Evaluate alternative development strategies to recommend those best suited to the firm's needs;
• Apply a deeper understanding of strategic development plans;
• Objectively discuss the risks, benefits, and costs associated with implementing a new strategy, including managing team conflict;
• Define approaches to managing identified risks;
• Analyse the potential positive and negative impacts on the firm resulting from implementing a new strategy;
• Design policies, systems, and processes to successfully implement emerging strategic plans;
• Cover the key steps in change management.

Who Should Attend

• Product/Service Managers
• Newly appointed as well as established Managers and Team Leaders
• Heads of Operations
• Senior Bank Managers
• Human Resource Managers
• Operations Managers
• Marketing Managers

Methodology
The course comprises facilitated workshops supplemented by case studies drawn from published real-life examples and/or practical experience. Attendees will have opportunities to work in small groups to synthesise ideas and strategies and to apply the material within the context of their own organisations or departments. Open forum discussions will also be a key component of the learning process.

This instructor-led, live training in Coimbra (online or onsite) is designed for mid-to-senior managers, team leaders, and strategy professionals who wish to sharpen their strategic thinking capabilities, craft compelling visions, translate vision into actionable strategy, and lead implementation with confidence.

This training course has been designed for investors, business owners, directors, managers, executives, and analysts who wish to develop their strategic planning capabilities. It is not intended for academic study but aims to help you start achieving your goals today.

The course emphasizes strategic planning for businesses where adaptability and continuous learning are paramount. The core focus is on corporate and investment strategy, illustrated with current real-world examples. Each participant will have the chance to create a strategic plan and learn how to implement it effectively in practice.

Target Audience

Senior managers seeking a deeper understanding of the core issues in Strategic Management and how to apply them effectively.

Course Format

The course is delivered through a blend of:

• Facilitated discussions
• Slide presentations
• Case studies and practical examples

By the end of the course, participants will be able to:

• Identify the foundational issues of effective strategic leadership and their connection to a robust organisational climate.
• Explain various strategic business models and assess their potential implications for their own organisations.
• Clarify the key concepts underpinning the development of high-performing teams and the management of change.
• Define and utilise essential financial metrics to evaluate strategic success.