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Duration 14 hours
Course Outline
Foundations of Generative Media on Vertex AI
- Overview of Veo, Imagen, Chirp, and Lyria
- Industry-specific application scenarios
- Practical session: configuring the Vertex AI environment
Image Synthesis with Imagen
- Crafting prompts for high-fidelity imagery
- Addressing style, consistency, and branding requirements
- Practical session: generating professional product visuals
Video Production with Veo
- Text-to-video creation pipelines
- Refining and editing generated video assets
- Practical session: producing concise marketing videos
Speech and Audio Processing with Chirp
- Text-to-speech and speech-to-text functionalities
- Voice cloning and accessibility enhancements
- Practical session: generating branded audio materials
Music Composition with Lyria
- Generative composition across various genres
- Integrating musical elements into marketing and media strategies
- Practical session: creating background scores
Integrating Media Modalities
- Linking outputs across multiple models (image + audio + video)
- Constructing multimodal narratives for effective storytelling
- Practical session: assembling a complete multimedia campaign package
Enterprise Implementation and Best Practices
- Ethical standards and brand safety protocols
- Optimising workflows for scalability and regulatory compliance
- Insights from enterprise adoption case studies
Conclusions and Future Directions
Requirements
- Proficiency with cloud-based tools and APIs
- Fundamental knowledge of generative AI principles
- Working knowledge of media production workflows (image, video, or audio)
Target Audience
- Content creators
- Marketing professionals
- Product managers
- Software developers
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 2600 € + VAT*
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