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Course Outline

Introduction to Generative Media on Vertex AI

  • Overview of Veo, Imagen, Chirp, and Lyria
  • Applications across various industries
  • Practical lab: configuring the Vertex AI environment

Image Generation with Imagen

  • Designing prompts for high-quality imagery
  • Considerations for style, consistency, and branding
  • Practical lab: developing product visuals

Video Creation with Veo

  • Text-to-video pipelines
  • Editing and enhancing generative video content
  • Practical lab: producing short marketing clips

Speech and Audio with Chirp

  • Text-to-speech and speech-to-text features
  • Voice cloning and accessibility use cases
  • Practical lab: crafting branded audio content

Music Generation with Lyria

  • Generative composition across various genres
  • Incorporating music into marketing and media strategies
  • Practical lab: creating background scores

Integrating Media Modalities

  • Connecting outputs across models (image + audio + video)
  • Constructing multimodal workflows for narrative design
  • Practical lab: assembling a complete multimedia campaign asset

Enterprise Deployment and Best Practices

  • Ethical considerations and brand safety
  • Optimising workflows for scalability and compliance
  • Case studies on enterprise implementation

Conclusion and Future Directions

Requirements

  • Proficiency with cloud-based tools and APIs
  • Foundational knowledge of generative AI principles
  • Acknowledgement of media workflows (image, video, or audio)

Target Audience

  • Content creators
  • Marketing teams
  • Product managers
  • Developers
 14 Hours

Custom Corporate Training

Training solutions designed exclusively for businesses.

  • Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
  • Flexible Schedule: Dates and times adapted to your team's agenda.
  • Format: Online (live), In-company (at your offices), or Hybrid.
Investment

Price per private group, online live training, starting from 2600 € + VAT*

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