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Course Outline
Introduction to AI in Digital Marketing
- Overview of AI-driven marketing trends.
- Introduction to DeepSeek and its capabilities.
- How AI transforms content marketing and customer engagement.
AI-Powered Content Generation with DeepSeek
- Using DeepSeek for blog writing, ad copy, and SEO optimization.
- Generating high-converting email marketing campaigns with AI.
- Best practices for AI-assisted content creation.
Social Media Automation and Engagement
- AI-driven social media post creation and scheduling.
- DeepSeek for chatbot-driven customer interactions.
- Analyzing engagement metrics with AI insights.
AI-Powered Audience Analysis and Personalization
- Using AI to segment audiences and optimize targeting.
- Personalizing content recommendations with DeepSeek.
- Case studies: Successful AI-powered marketing campaigns.
Automating Digital Marketing Workflows
- Integrating DeepSeek with marketing automation tools.
- Optimizing paid advertising with AI insights.
- Hands-on project: Creating an AI-driven marketing campaign.
Hands-On Exercises and Projects
- Generating AI-powered blog content and ad copy.
- Automating social media posts with AI-generated captions.
- Developing a personalized email marketing campaign using DeepSeek.
Summary and Next Steps
Requirements
- Foundational understanding of digital marketing concepts.
- Experience in content creation or social media management is beneficial but not mandatory.
Target Audience
- Marketers and digital marketing professionals.
- Content creators.
- Social media managers.
14 Hours
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 2600 € + VAT*
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