Hotel Melia Braga

nº8, Avenida General Carrilho da Silva Pinto, nº 8, 4715-380 Braga, Braga, Portugal, 4715-380 Braga

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Digital Marketing in China

 14 Hours
This training is best suited for people into Digital Marketing and Strategies. The training covers the concepts essential to gain traction in China through digital media. It introduces key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO. By the end of the training we understand the importance of analytics and good strategy with suitable examples.
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Supply Chain Management in China

 14 Hours
SCM (Supply Chain Management) refers to the control of activities involved in taking goods and materials from supplier to consumer. In this instructor-led, live training, participants will learn the fundamentals of SCM as they apply to the China market. This training is aimed at managers who wish to enter the Chinese market. It includes a series of discussions, case studies and exercises to help participants prepare for real-world implementation and practice. By the end of this training, participants will be able to:
  • Understand the dynamics of SCM in China vs SCM in other countries
  • Take advantage of China-specific innovations in the supply chain to develop an SCM strategy
  • Implement an integrated end-to-end approach to SCM
  • Negotiate on price with local suppliers
  • Identify key global sourcers and other players in the China supply chain
  • Conduct a detailed analysis of common business sourcing problems in China
Audience
  • Sourcing Managers
  • Persons involved in the SCM process
Format of the course
  • Part lecture, part discussion, exercises and hands-on practice
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